November 19, 2020
Strategic consumption – what does it mean?
by Leonie Poppe
Last Sunday was Mother's Day and, logically, a lot of thoughts about "mothers" went through my head that day. How privileged people are who have a good or even very good relationship with their mothers. Or with their parents and with their family in general. Because there are enough people who can't say that about themselves. Whose mothers, fathers and family are simply not there. For whatever reason.
The good thing is that we can also build our own family. Close friends, people who grow close to our hearts and who are there when we need them. We don't necessarily have to be alone. And it's perfectly okay to choose your own surrogate family, so to speak.
[Mr]
mother Earth
When I think of the word “mother”, which then seeks its counterpart in my head like a magnet, I inevitably come across the terms “Mother Earth” and “Mother Nature”. Two equally strong pairs of words. An unbeatable connection.
Because we wouldn't be here without our planet, our earth, without our nature. Water, light, plants, animals. What would we be without?
But we forget one thing: we have no choice here. We can't just look around and choose another planet because it might just happen to be a better fit for us than the old one.
We only have this one Earth. It is there, it gives and provides us with everything we need and even more. But we often lose sight of its value.
I know that this is an incredibly difficult and complex topic. One that can be discussed for hours. But one thing is certain in this context: our consumer behavior must change. Fundamentally and in every area.
But what does consumption actually mean? And does sustainable consumption even exist?
By definition, consumption is the consumption and use of goods. And for the sake of simplicity, we will limit this to the private and material level.Many people say that there is no such thing as sustainable consumption, and in some ways they are right. Because if you want to live sustainably right down to the core, you grow your own vegetables and fruit, you weave your own fabrics and make clothes out of them...
This can go on forever, in the truest sense of the word. But at the same time, consumption and a certain standard of living are part of our development. That's why I find the term "strategic consumption", as the advice platform utopia.de calls it, much more appropriate.
It says: If we think through our purchasing behavior and approach it consciously, instead of blindly reaching into the shelves, we will question what we are buying and use our power as consumers. In this way, we can help shape the market and initiate a change of thinking in politics. That is exactly our goal at junglück. We want to offer you the opportunity to make it easier for you to make a different decision. #rethinkingstartswithyou
[Mr]
Even though each and every one of us sometimes feels very small and has the feeling that we cannot really make a difference, we now know that this is not true.
Our consumer behavior influences the market. The market determines the economy and the producers. That is a completely logical conclusion. What you buy determines what is produced in greater quantities. And what is produced determines which resources we use or not.
Strategic consumption is the key to a more sustainable lifestyle! Would you like to know more about conscious consumption? Then take a look here at Utopia.de . There are some good tips for you there.
[Mr]
Kipli
We think that Kipli makes a great contribution to more conscious consumption and generally makes it easy to choose a more sustainable product.
This company wants to change people's way of thinking by developing long-lasting, natural products. Kipli is all about offering only natural, biodegradable and long-lasting everyday items. And it does so in an area that is extremely important for our health: good sleep!
Because what could be better than a really restful night? Not only does it make our skin glow, it also helps to brighten our mood. And with a clear conscience, too.
[Mr]
Mattresses, pillows, etc.
Did you know that a mattress is thrown away every 4 seconds? In Europe alone, 5 million old mattresses generate 100,000 tons of waste per year. Products commonly available on the market are made from materials derived from petroleum, they are not recyclable and are either burned or buried at the end of their life.
That's why Kipli started looking for a sustainable alternative and designed the Kipli mattress . Its core is made of 100% natural latex and its cover is made of organic cotton.
Within two years, the product range has been expanded to include the Kipli pillow, also made of 100% natural latex, and the Kipli duvet made of lyocell. All production takes place in Germany, Italy and France under fair and environmentally friendly conditions. The company's goal is to become the long-term reference for sustainable interior design in Europe and thus initiate a change in consumer behavior.
[Mr]
A company just the way we like it! We are so happy that there are more and more like-minded people and that the decision to live a more sustainable life is becoming easier and easier. Because a change in thinking is beginning. Especially at this time, it is becoming increasingly clear how urgently we need this to protect our earth, the mother of all life.
We want everyone to understand how much they can achieve. That small, everyday decisions can contribute to a better, healthier and more sustainable world. We are not powerless.
Take care & be good to yourself!
Your Leonie