October 15, 2021
JUNGLÜCK is PETA certified
by Lena Severin
We are so excited to be officially a PETA certified company! 🎉
In this article you will find out exactly what it is all about, what we did to get the certificate and, above all, why we decided on this certification.
- What is PETA and what do they stand for?
- What are the requirements for PETA certification
- Why did we choose PETA certification?
1. What is PETA and what do they stand for?
PETA is the world's largest animal rights organization, which, together with many partners, is committed to the goal of "helping every animal to have a better life." In many countries around the world, including Germany, PETA is committed to exposing animal cruelty, educating the public, and ending speciesism. PETA defines speciesism as "discriminatory patterns of thought and behavior that justify the exploitation or exclusion of living beings based on their species." In short, PETA uses various measures to fight for the rights and equality of all animals, against exploitation, torture, and abuse.
In addition to campaigns and demonstrations that regularly put them in the news, PETA is also active on a political level. They want to establish animal rights more profoundly through discussions with politicians, stimulate debate at conferences, support research into alternatives to animal testing and at the same time offer advice to companies that want to set up a cruelty-free business. In addition, their own legal department takes action against animal abusers.
If you would like to find out more about PETA’s milestones and achievements, please visit their website .
2. What are the requirements for PETA certification?
What certificates are there?
In addition to various cooperation opportunities, PETA offers various certifications. Fashion labels that are animal-friendly can be certified as “PETA-approved vegan”.
In the cosmetics world, there is the “PETA Approved Vegan Global Animal Test Policy” logo, which is awarded to EU companies that, after thorough testing, can prove that their products are vegan and cruelty-free, from the raw material to the bottle. This can be done by manufacturers of individual ingredients or entire brands, like us.
In addition, a cosmetics company that is not completely vegan can still qualify for the “PETA Approved Global Animal Test Policy” certification, officially demonstrating that it does not conduct animal testing at any stage of production.
What requirements must a company meet to obtain the “PETA Vegan Global Animal Test Policy” certificate?
To obtain certification, a company must submit proof that neither the manufacturer and supplier, nor the company itself, conducts animal testing - and not just for the final product, but for every single raw material used. In addition, a statement, the "Global Animal Test-Free and Vegan Statement of Assurance", must be signed, in which the company not only renounces animal testing but also clearly states that no animal ingredients are contained in the products. In concrete terms, this is how it went for us:
After the decision was made that we wanted to obtain the “PETA Approved Vegan Global Animal Test Policy” certification, we began a lengthy process of communicating with our suppliers and producers. For our more than 200 raw materials, we had them sign a guarantee that the suppliers and producers would not carry out animal testing themselves, commission it, or pay for it. In addition, all of this must also apply in the future. We therefore had our suppliers confirm that we would be informed as soon as an animal test was due for a raw material we wanted. This would enable us to take action with PETA against the animal testing if necessary, or to exchange the raw material for another one. Animal testing is a no-go for us.
Because there are so many ingredients involved, it obviously took a while for us to receive the documents from our suppliers and producers. After receiving the relevant assurances from everyone, we passed our documents with the corresponding signed contracts to PETA so that they could be evaluated by their testing center. After PETA reviewed all of our submitted documents, we finally got the green light for our certification and are now happy to share this news with you.
Since there are so many ingredients involved, this obviously took a while. After we received the relevant assurances from everyone, we passed our documents with the corresponding signed contracts to PETA so that they could be evaluated by their testing center. After PETA reviewed all of our submitted documents, we finally got the green light for our certification and are now happy to share this news with you.
3.Why did we decide to get certified by PETA?
We have made our products vegan from the very beginning and from the very beginning when looking for suppliers and manufacturers of individual raw materials we have made sure that they do not conduct animal testing. It is a matter close to our hearts that neither the planet nor its inhabitants have to suffer for our products. On the contrary. We want to give something back to people, animals and our environment.
We want to make it possible for our community and interested parties to see our values and our quality standards at first glance. That's why it was so important for us to have a seal that certifies all of our products, and therefore us as a company, as vegan AND cruelty-free. This combination is something very special for us and reflects the focus that we ourselves have chosen.
For us, this certificate also complements our commitment to Doctors Against Animal Testing, which we have been supporting since 2018.
3. Hasn’t animal testing been banned in the EU since 2013 anyway?
That is correct, but the so-called REACH regulation (stands for “Registration, Evaluation, Authorisation and Restriction of Chemicals”) is a loophole for this decision. This regulation was issued by the European Union in June 2007 to ensure and improve the protection of human health and the environment from risks posed by dangerous chemicals. It is used in the registration of all approved chemicals and applies in principle to all chemical substances, including substances in cosmetic products. If there are no sufficient data sources and no alternative methods available for assessing the effects of the substances, the substance may be tested on animals as a last resort, regardless of whether it is only used in cosmetics. This is intended to ensure that there is no risk to humans during production in the context of occupational safety. There are also exceptions for certain substances, including fats and oils, but also glycerin from plant-based raw materials. These are exempt from the REACH regulation. Many of our ingredients fall under this exception and have therefore never been tested on animals. If animal testing is required for a raw material that we already use based on the REACH regulation, the relevant raw material suppliers are required to inform us of this fact. If this is the case, we already know that we will refrain from using this raw material any further and we will look for an alternative raw material. In addition, PETA is supporting us through certification in taking action against the planned animal testing.
4. We are vegan & cruelty-free
Even if it was already like this before, it is still a reason for us to be happy to have our stance on vegan products and freedom from animal testing officially confirmed in the form of the PETA certificate. It was particularly important to us that these values are visible to you as a customer or interested party at first glance. Because your trust in us as a brand and our products is our number one priority.
If you would like to learn more about PETA and our certification, please listen to our podcast with Judith Schefzyk from PETA:
{Insert podcast box}
Sources:
https://www.peta.de/ueberpeta/
https://www.peta.de/ueberpeta/erfolge/
https://www.peta.de/b2b/