November 19, 2020
Make green the new normal – Our commitment!
by Marie Prötzsch
"As a company, we want to send a signal that we can no longer treat our climate as carelessly as we have done in recent decades. A radical rethink must now take place in all areas!" - Benedikt, Founder & CEO
This statement from our founder and CEO, Benedikt, was the first thing that came to mind when I was thinking about what message I wanted to convey to you with this post. With our holistic, sustainable approach, we don't just hide behind posters, we really take action. We want to show that you can grow successfully as a company and still act sustainably! Because that's what matters. Not in the future, but NOW! The climate catastrophe is not a secret, but a reality.
Take action together – #strongertogether
Right now is a really special time. Unfortunately in a negative sense. We are facing two crucial crises: Corona and climate. Both crises require responsible action! From ALL of us. Because we are not spreading the hashtag #strongertogether on our channels for nothing. We want to use our reach to encourage as many of you as possible to rethink sustainability. We want to take you with us via social media.
Maybe you followed us on Instagram and Facebook and saw that we took part in World Cleanup Day and took a stand at the global climate strike. With action days like these, we have the opportunity to make a statement. This way we can bring attention exactly where we think it is important.
World Clean-up Day
World Cleanup Day is the largest bottom-up citizen movement in the world to eliminate environmental pollution and plastic waste. Millions of volunteers in 180 countries have pitched in and collected carelessly disposed garbage on streets, beaches, in parks, rivers and forests. We wanted to be part of this as a company! Because in order to live in a clean, healthy and garbage-free world, something has to happen now! We were out and about with the whole team on the Isar in Munich and collected all the garbage that we found "under" the garbage bag. We were very pleasantly surprised that we found less plastic garbage than we had previously thought. Unfortunately, there were more broken glass bottles.
Our team at the World Cleanup Day in Munich
Climate strike
#KeinGradWeiter - We followed this challenge from Fridays For Future on the global climate strike day. Together with the startups Everdrop and Etepetete from Startups For Tomorrow, we marched to the Theresienwiese in Munich. We didn't care about the pouring rain. For a conscientious climate policy and a Corona-compliant strike, the number of participants was limited to 500. With 1.5 meters distance between the participants, we formed a huge "#KeinGradWeiter" sign.
I still get goosebumps when I think of the two boys, probably no older than twelve or thirteen years old, with their megaphone: "What do we want? Climate Justice! When do we want it? Now!" I personally find that incredibly powerful! When I think back to my younger self, I wouldn't have just stood up like that. I wouldn't have been brave enough to open my mouth. And that's exactly why I celebrate the Fridays For Future generation so much! They don't hide behind their posters, they make clear statements and make clear demands!
It takes courage to use your own voice and to make your demands loud and clear. But together we are braver, louder and so much stronger! That's why it was so important to me to work in a company that sets a good example, acts as a role model, is aware of its responsibility and uses its reach to spread environmental awareness and sustainability - while still not excluding those who do not yet stand for these values 100 percent.
Everdrop, Etepetete and us at the climate strike on 25.09.20 on the Theresienwiese in Munich
The actions show us once again: Together we have the power to change something. We can all contribute to Germany being part of a global change.
Pioneer for a greener economy
That's why I'm all the more pleased that we are co-founders of Start Ups For Tomorrow and that the association's statutes have now been officially signed in Berlin. 9 hours of discussion about sustainability criteria, CO2, packaging waste, supply chains and what we want to change in the economy. We bring sustainable startups and you together as a proactive community to counter the careless and profit-oriented economy. We know no compromises. I think MAKE GREEN THE NEW NORMAL hits the nail on the head! Sustainable action and sustainable commitment should not be a hurdle. It should be the norm. To achieve this, we want to actively influence the market, change consumer behavior and raise awareness of sustainable and strategic consumption . This is the only way we can bring about long-term change and, in our case, revolutionize the cosmetics market. We want to make the change as easy as possible for you and offer you an alternative. By purchasing our care products, you are doing something good for YOU and the ENVIRONMENT. In our products you will only find ingredients that are kind to the skin and the environment. We do not use hormones, silicones or unnecessary microplastics that pollute our water.
We are aware that, despite our sustainable packaging and overall concept, we are a commercial company and also contribute to consumption. We use resources from our environment and sell products. We take responsibility for this. Not only by acting as an environmentally conscious company, but also by giving something back. To our homeland, by trying to produce as regionally as possible in small companies in Germany. And to our environment, by planting a tree for every product.
Thank you for supporting us so actively so far! This makes the WE feeling really big and encourages us to continue to move forward full of energy. Together we have the power to change the world the way we want to see it - #strongertogether"
Take care!
Your Marie