WE CARE FOR CHANGE – NOW AND TOMORROW.
OUR PURPOSE: WE WANT TO MAKE COSMETICS DIFFERENT. BETTER.
We care about your well-being. The sustainable production of our products is just as important to us as our overall impact on our planet. We want to contain as much naturalness, effectiveness and compatibility as is good for you, your skin and our environment. To achieve this, we are always ready to break new ground. Today. Tomorrow. And the day after tomorrow.
CHANGING YOUR THINKING STARTS WITH YOU.
In order to put our purpose and thus the deeper meaning of all our business activities on a solid footing, we agreed from the beginning to adhere to real values. Values that are not just somewhere for us. They are values that we live by, make decisions by and act according to. For us, this applies to the development of new products as well as our external communication and the improvement of existing ones. In other words, simply everything.
sustainability
We care about the environment.
From the beginning, it was important to us to look at the bigger picture. We didn't just want to release products that people buy. We wanted everything to make sense - from sourcing to production to packaging to shipping.
HONESTY
We want to be honest with you.
We want to create clarity and be honest with you from day one. We will tell you exactly what our ingredients and their effects are. That's why you can now see our carbon footprint for our products. Our wish is that you know exactly what you are getting from us and that you trust us.
RESPONSIBILITY
We take responsibility.
As a commercial company, we are aware that we also contribute to consumption. We want to give something back from the good things we experience. To our homeland. To our environment. To our society. Every year, we support social and climate projects around the world with 1% of our turnover.
EQUALITY
We don't make any distinctions.
Our products are made for all people of all genders, all skin colors and all ages. We love diversity. And we are committed to gender equality and equal opportunities. We want everyone to feel comfortable in their own skin.
OUR COMMITMENT.
For us, sustainability means doing business in harmony with our environment - more precisely: with people, animals and nature. We want to keep our footprint as small as possible by using products that do not harm the environment and whose production we deal with like we do. We work every day to keep getting better. We base our work on the 17 Sustainable Development Goals (SDGs) of the United Nations. In order to achieve our ambitious sustainability goals, we concentrate on four areas that are important to us.
OUR IMPACT REPORT #1
Just do it. Even though we are still at the beginning of many things, we have recorded our current sustainability balance in our first Impact Report 2021 and will let you share in it every year from now on.
OUR CARBON FOOTPRINT
We are not perfect. But that doesn't stop us from wanting to be. We are already paying close attention to our carbon footprint and offsetting it. For us, this is just the beginning, paving the way for further reduction measures of our own.